As we are all very aware, at this point in time, and like it or not-- virtual engagements are [...]
Once you have pinpointed your audience and understand their motivation, wants and needs, defined content and developed a media strategy then you are ready to use that information to get not only free but effective exposure for your business and your products.
What is “content strategy” versus “content marketing”? The term “content strategy” has been around since the late ‘90s and refers to the planning, development, and management of content in written and/or digital media.
Because it is the foundation of your marketing program and by creating quality branded content and posting that across your applicable media outlets you can deliver a consistent message...
Researchers recently confirmed the creative power of “boredom” by subjecting one group of study participants to the mundane task of copying the telephone book for 15 minutes.
Best Practices to selecting a consultant or freelancer I select, hire and work with outside consultants and freelancers for [...]
Is a documented content marketing strategy REALLY necessary? Yes! Why? A content marketing strategy is the basic building block [...]
Innovation defined. Not surprisingly, innovation means different things to different people. In one case, your audience might be thinking [...]
One of the questions that I hear is “How do I find applicable content for my online posts?” And, [...]
"Even if you're on the right track, you'll get run over if you just sit there." ~Will Rogers [...]