11 Steps to selecting and hiring the right outside consultant or free lancer for your company's specific needs. Taking the time to select the right team mix results in saving money and time while creating the right solution or project for your needs.
As we are all very aware, at this point in time, and like it or not-- virtual engagements are [...]
Once you have pinpointed your audience and understand their motivation, wants and needs, defined content and developed a media strategy then you are ready to use that information to get not only free but effective exposure for your business and your products.
What is “content strategy” versus “content marketing”? The term “content strategy” has been around since the late ‘90s and refers to the planning, development, and management of content in written and/or digital media.
Because it is the foundation of your marketing program and by creating quality branded content and posting that across your applicable media outlets you can deliver a consistent message...
Clients want to be assured that their content and message is being found, heard, understood and acted upon. I do too! The challenge is to get customers attention at the right time, in the right place with an engaging message. That is often a tall order.
Researchers recently confirmed the creative power of “boredom” by subjecting one group of study participants to the mundane task of copying the telephone book for 15 minutes.
Innovation defined. Not surprisingly, innovation means different things to different people. In one case, your audience might be thinking [...]
What information should be included in developing a complete ideal persona? Recently a client asked me to create a [...]
"Even if you're on the right track, you'll get run over if you just sit there." ~Will Rogers [...]