What to Look for When Hiring Employees

Employees always count but when you own a small business, every employee counts even more. Here are nine key points to look when hiring employees for your small business, as well as some additional tips to help you in the process.

By |2020-11-19T15:38:06-08:00November 19th, 2020|Communications, Content Development, Creative Thinking|Comments Off on What to Look for When Hiring Employees

6 Steps to Creating Great Content

A Simple step-by-step process to help easily create meaningful, insightful and helpful content for your target audience. Started by making a list and keeping track of the questions that your customers/clients or potential customers are already asking.

By |2020-11-05T14:57:18-08:00November 5th, 2020|Content Development, Creative Thinking, Uncategorized|Comments Off on 6 Steps to Creating Great Content

Why is a Content Strategy Really Necessary?

Because it is the foundation of your marketing program and by creating quality branded content and posting that across your applicable media outlets you can deliver a consistent message...

By |2020-08-26T16:16:37-07:00August 22nd, 2019|Communications, Content Development, Creative Thinking, Crisis management, Learning, Management, Personas, Planning, Quotes, Technology, Uncategorized, Writing|Comments Off on Why is a Content Strategy Really Necessary?

Busy, Overwhelmed, Complicated

Clients want to be assured that their content and message is being found, heard, understood and acted upon. I do too! The challenge is to get customers attention at the right time, in the right place with an engaging message. That is often a tall order.

By |2020-07-30T18:37:29-07:00April 11th, 2019|Communications, Content Development, Creative Thinking, Learning, Management|Comments Off on Busy, Overwhelmed, Complicated

12 Ways to Increase Your Creativity

Researchers recently confirmed the creative power of “boredom” by subjecting one group of study participants to the mundane task of copying the telephone book for 15 minutes.

By |2020-07-30T21:10:00-07:00March 26th, 2019|Communications, Content Development, Creative Thinking, Learning, Management, Planning, Writing|Comments Off on 12 Ways to Increase Your Creativity

Gauging customer satisfaction with emojis

At my local drug store, there is what looks almost like a Fisher-Price toy. It is free standing battery [...]

By |2020-07-30T21:26:14-07:00March 22nd, 2018|Communications, Content Development, Creative Thinking, Learning, Personas|Comments Off on Gauging customer satisfaction with emojis

Looking for a Consultant or Freelancer with a Specific Expertise? Tips to Selecting and Hiring.

Finding and hiring outside consultants or freelancers can be a challenge.  Taking the time to select the right resources will not only save time and money but eliminate unnecessary frustration and stress.   It also moves you to successful project completion.

By |2020-10-07T16:52:26-07:00February 3rd, 2018|Communications, Content Development, Learning, Planning, Uncategorized|Comments Off on Looking for a Consultant or Freelancer with a Specific Expertise? Tips to Selecting and Hiring.

10 Steps to a Strong Content Program

Is a documented content marketing strategy REALLY necessary? Yes! Why? A content marketing strategy is the basic building block [...]

By |2020-08-10T17:05:51-07:00June 20th, 2017|Communications, Content Development, Crisis management, Learning, Planning, Writing|Comments Off on 10 Steps to a Strong Content Program
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