About Jacalyn Holsted

Jacalyn Holsted is the president of On Point Thinking. She produces a weekly podcast “On Point Conversations” and blog posts surrounding marketing, content strategy, communicating and team building in the Covid19 environment. She has held positions as a VP Client Services for several marketing agencies and consulted for Microsoft, Genie Industries, Hewlett Packard as well as a large range of small to medium size companies. A seasoned consultant and content strategist, she provides a wide range of consulting surrounding marketing, content creation and distribution, communications and team building.

What to Look for When Hiring Employees

Employees always count but when you own a small business, every employee counts even more. Here are nine key points to look when hiring employees for your small business, as well as some additional tips to help you in the process.

By |2020-11-19T15:38:06-08:00November 19th, 2020|Communications, Content Development, Creative Thinking|Comments Off on What to Look for When Hiring Employees

Developing Your Online Personal Brand

Developing your personal brand provides your online presence and communication with the positive attributes you want or need to portray to grow your business or a targeted company.  Start by making a list of your positive traits and images you want your online presence to demonstrate.

By |2020-11-16T13:20:07-08:00November 16th, 2020|Podcast|Comments Off on Developing Your Online Personal Brand

6 Steps to Creating Great Content

A Simple step-by-step process to help easily create meaningful, insightful and helpful content for your target audience. Started by making a list and keeping track of the questions that your customers/clients or potential customers are already asking.

By |2020-11-05T14:57:18-08:00November 5th, 2020|Content Development, Creative Thinking, Uncategorized|Comments Off on 6 Steps to Creating Great Content

Steps to Finding and Hiring Gig Workers

Finding and hiring outside consultants or freelancers can be a challenge.  Taking the time to select the right resources will not only save time and money but eliminate unnecessary frustration and stress.   It also moves you to successful project completion.

By |2020-10-08T16:28:37-07:00October 8th, 2020|Podcast|Comments Off on Steps to Finding and Hiring Gig Workers

Best Practices for Selecting and Hiring a Consultant or Freelancer

11 Steps to selecting and hiring the right outside consultant or free lancer for your company's specific needs. Taking the time to select the right team mix results in saving money and time while creating the right solution or project for your needs.

By |2020-10-07T10:49:30-07:00October 6th, 2020|Management, Planning, Team Building, Technology|Comments Off on Best Practices for Selecting and Hiring a Consultant or Freelancer

Building a Positive Company Image Through Community Involvement.

Build trust, a positive company culture, and strong brand ties among your consumers to your business by clearly outlining your path to planning and implementing valuable and helpful community involvement.  Here we outline 5 questions to help your business chart your own course to active and positive community involvement.

By |2020-09-23T13:58:03-07:00September 23rd, 2020|Podcast|Comments Off on Building a Positive Company Image Through Community Involvement.

Decision Making and Avoiding Decision Fatique

Decision Fatigue affects us all in our personal as well as work lives.  In this podcast,  I share ideas on how to minimize decisions at work by using systems and processes that help streamline the decision process.

By |2020-09-17T13:32:42-07:00September 2nd, 2020|Podcast|Comments Off on Decision Making and Avoiding Decision Fatique
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