About Jacalyn Holsted

Following an extensive career in marketing project and account management with a variety of large technology companies, I started OnPoint Thinking to fulfill my mission of working collaboratively with clients, of all sizes, to create customized marketing systems and messages that not only develop meaningful conversations but are easy to manage.

10 Tips for Free Promotion

Once you have pinpointed your audience and understand their motivation, wants and needs, defined content and developed a media strategy then you are ready to use that information to get not only free but effective exposure for your business and your products.

By |2020-07-30T16:31:44-07:00June 10th, 2020|Communications, Crisis management, Learning, Management, Planning, Writing|Comments Off on 10 Tips for Free Promotion

Engaging Customers with an Effective Content Strategy

What is “content strategy” versus “content marketing”? The term “content strategy” has been around since the late ‘90s and refers to the planning, development, and management of content in written and/or digital media.

By |2020-08-11T19:46:06-07:00November 11th, 2019|Communications, Creative Thinking, Learning, Management, Planning|Comments Off on Engaging Customers with an Effective Content Strategy

Why is a Content Strategy Really Necessary?

Because it is the foundation of your marketing program and by creating quality branded content and posting that across your applicable media outlets you can deliver a consistent message...

By |2020-07-30T18:41:38-07:00August 22nd, 2019|Communications, Content Development, Creative Thinking, Crisis management, Learning, Management, Personas, Planning, Quotes, Technology, Uncategorized, Writing|Comments Off on Why is a Content Strategy Really Necessary?

Busy, Overwhelmed, Complicated

Clients want to be assured that their content and message is being found, heard, understood and acted upon. I do too! The challenge is to get customers attention at the right time, in the right place with an engaging message. That is often a tall order.

By |2020-07-30T18:37:29-07:00April 11th, 2019|Communications, Content Development, Creative Thinking, Learning, Management|Comments Off on Busy, Overwhelmed, Complicated

12 Ways to Increase Your Creativity

Researchers recently confirmed the creative power of “boredom” by subjecting one group of study participants to the mundane task of copying the telephone book for 15 minutes.

By |2020-07-30T21:10:00-07:00March 26th, 2019|Communications, Content Development, Creative Thinking, Learning, Management, Planning, Writing|Comments Off on 12 Ways to Increase Your Creativity
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