10 tips for free exposure

stock-illustration-20941241-social-network960Once you have pinpointed your audience and understand their motivation, wants and needs, defined content and developed a media strategy then you are ready to use that information to get not only free but effective exposure for your business and your products.

1. Share your knowledge-Offer free workshops and classes.

While this option may seem challenging, it doesn’t have to be nor does it have to be a big or elaborate production.  Invite people for a class or workshop incorporating the services or products you sell. For example, if you are an auto shop offer a class in car maintenance or handling emergency road situations.  Or if you have a thrift or hobby shop use classes as a way to incorporate your product as well as offering new and fun information to your audience.  Tax preparers or accountants can offer seminars on tax tips or how to avoid an audit.

Offer classes or workshops that let customers incorporate your product, educate your target audience and/or learn how to use your services.

For inventive thinkers, the possibilities are endless.

2. Sponsor, donate or volunteer for a charitable event that you are passionate about.  If there is not an event that you feel passionate about —create one.

There are numerous benefits both for you, your business, and your community in supporting a good cause that you are passionate about. This action provides networking and marketing opportunities while also increasing your business’s presence in the community. If you want you can also encourage employees to participate, you will see workplace morale improve as each person feels as though they are making a difference in your community and people will remember your organization for giving back to the community.

3. Offer advice or tips.

Write about how your services or products can help everyday life and post them on your website and on social media. Become the expert your audience is looking for when they have a question pertaining to your products and/or services.

Add a blog to your website.  Keep blog posts short and include visuals (either photos or videos) when applicable.  Provide valuable content for your target audience, write consistently and provide the opportunity for your audience to add comments.  Do this only if you have the manpower to monitor those comments and address them if necessary.  Due to spam and perhaps inappropriate comments, be sure to enable your sites filtering devices so that you see the comment first and have the ability to post it if helpful or delete if not.

Repurpose blog posts by editing them for the use in social media outlets.  With Facebook and Twitter, you can link to the blog post on your site.  If Pinterest works for you that is another resource to add a company page and link the Pinterest pin to your site.  Using the photos, Instagram is another option.

4. Periodically update your website.

It is a great business practice to keep your website fresh and updated.  This is a good reason to incorporate blogging because it does keep your website fresh with new information and you can add your ideas, photos, videos, product updates, event notices, and company news.

5. Offer current loyal customers incentives and rewards.

I was at a seminar recently where a retail establishment I use and have been a loyal customer for years offered a 20% off on a one time purchase specifically for new customers.  I understand the logic wanting new customers but it is a good idea to make offers also available to your ongoing, loyal customers.  Remember that old saying “ a bird in hand is worth two in the bush.”

Consider giving your VIP customers access to a private membership page on your website that gives them even further advice or suggestions or form a users group.  Ask for their feedback.

6. Speak at applicable events.

Where does your target audience meet either online or in a physical location?  Does your target audience attend events that dovetail nicely with the product and services that you offer?  Use this opportunity to establish your organization as the expert offering valuable advice and educating the audience.  Leave the sales pitch and product demonstrations for another time unless that is what your audience came to hear.

7. Plan and implement a public relations program.

Develop a PR strategy that serves as a foundation for your PR activities. Get to know the editor and publisher of the local newspapers.  Explore the online versions of those media outlets for “free” event listing areas.  In many cases, you can post your events to the sites yourself.  Target your news releases by providing newsworthy events or information that are important to your community.

Even with all the online resources, personal relationships are still key and need to be built continuously. In the changing media environment, the best way to build a relationship is through relevant content and the submission of interesting, educational content.

8. Social media offers a cost cost-effective way of interacting with current and potential customers and promoting your brand.  

There are many ways to use social media and online resources to provide“free” exposure.

Combining an appealing, user friendly website, a social media presence and great content develops your brand positively in your customers’ minds.

Consider embedding your Twitter or Facebook feed on your website for more exposure to your postings.  Use Twitter and Facebook to link back to your business website, promote your blog, educate, mention products or promotions and increase traffic to your site.

9. Host an educational webinar.

Hosting webinar establishes credibility and gives people the opportunity to feel like they personally know you and your company. And since people do business with people they know and trust—it can be a plus for your business.  Once you’ve created your webinar, you can repurpose the material as a series of You Tube videos and post to other social media outlets.

The advantages of creating a webinar includes offering a cost-effective way of communicating to your target audience. – either live or on demand – quickly and efficiently. A webinar can be viewed on a PC, Mac, tablet or smartphone.  User-friendly for participants: no travel or accommodation costs involved, and webinars can be searched and referred to for specific content afterwards.

10. Offer free samples.

If your business can make samples of your product for consumers to try, this is helpful “free” exposure. Two rules apply—be sure your samples are well made since people will assume that the samples reflect your best work and make sure they align with the work you want to do. For example, if you want to attract more branding work it would make sense to publish an ebook on branding. It wouldn’t make sense to release a photo retouching kit.

Free exposure is a powerful way to boost your business.  And, there are many interesting and fun ways to get your business organization and potential and existing customers to learn from it.

Engaging customers with an effective content strategy.

iStock_000019172466SmallWhat is  “content strategy” versus “content marketing”?
The term “content strategy” has been around since the late 1990’s and refers to the planning, development and management of content in written and/or digital media.

Today, content strategy focuses on how organizations (for-profit, non-profit and government) use stories and smart-data to get important information to specific internal and external target audiences.

Although the “content strategy” is related to “content marketing’ it is different.  “Content Marketing” is designed to drive “profitable customer action”.   “Content Strategy” is primarily designed to help the target audience be better informed.  A content strategy includes credible, believable, trustworthy, transparent content that build’s on your organization’s strategic goals.

Why does there need to be such an emphasize on developing and sticking to a “Content Strategy”?

Today more than any other time in history there is a glut of information hitting your audience from every angle and every media that they participate in or come in contact with.

These 3 key factors apply.
1)  There is increasing mounds of information that your target audience has access to. According to IBM statistics, all of the world’s data from the beginning of history through 2003 has been doubling every two days since 2004.
2) Our time is limited.  We only have 24 hours a day or 1,440 minutes per day and much of that time is already committed to our jobs, eating, sleeping and keeping relationships with family and friends.
3) Add to that, the very complex communications messages that we get everyday from everywhere and our attention is sparse at best.

Why is knowing and understanding your organization’s strategic direction important when developing the “Content Strategy”?

Knowing and focusing on your organization’s strategic direction is important to developing an effective content strategy.  Your company strategy is a road map to the future.  Your content strategy should include and revolve around the direction and goals that the leaders of your organization have outlined.   Those goals are where the organization is going in the next 1-3 years.

What are the tactics?

The tactics are the steps that are needed to fulfill on the overall strategy.  The strategy is important and planning on how to implement that strategy is also important.

What is the first step to developing an effective “Content Strategy”?

The foundation to developing an effective content strategy lies in knowing and understanding your organization’s target audience(s).  The better your understanding of this audience or audiences the better you can develop content that is of value and perceived value to your target audience.

What information should I know about my target?

To really know and understand your audience, you should know what matters to them not only in their work environment but also in their personal lives.

Many companies have a good handle on the demographics (age, gender, life-cycle stage, income and occupation of the population) and geographic (where they live) but they don’t always have a good idea of the psychographics (what they think, feel, what is important to them).  Getting psychographic information is challenging but well worth the time.

How do I gather psychographic information about my targets?

You go where they go.  You spend time with them and you really listen both to what they say and to what they do.  Get really curious about your target. Human beings make decisions based on themselves and their time.

Why is this information important to my “Content Strategy”?

The more content that you give people that they want the more they will spend time on content that matters to you.  In addition, this valuable content must be convenient to your target and easily accessed and shared.

What are the foundational steps I need to take to create an effective “Content Strategy” ?

Start by learning your organization’s strategic goals.  Where does your leadership see your organization in 1-3 years.

Know and understand your target audience. Providing content that your audience deems valuable is key and the way to valuable content creation is  knowing and understanding your audience and what is of value to them.  How do they think and feel?   What is important to them?   What information (that your company can provide) would this audience find interesting? What content needs can your organization fulfill for your target audience?

Analyze where your audience gets their information? What and where is the best place to reach them?

Test your messages to see which resonate with your target.

What is your competition doing?  Complete a competitive analysis to see what and where your competition is providing information.

There are no quick answers.  This stage takes time and effort.

Then, develop a “Content Strategy” based on the information you and/or your company representatives collected.  And test, test and test.

Content should be story driven, useful, findable, current, engaging, flexible and sharable.

Why is gathering this information time well spent?

You can write all the content that you want and distribute it over many channels however if it can’t be found by your target and if they do find it and it isn’t valued by your target they won’t pay attention to your message.  Then, when you do develop valuable content for them they may disregard it because of their past experiences with your organization’s content.


Busy, overwhelmed, complicated

speak-bubble-960Every client I work with wants to be assured that their content and message is being found, heard, understood and acted upon.  I do too!

The challenge is to get customers attention at the right time, in the right place with an engaging message.  That is often a tall order.

As we look at the marketplace,  let’s start with the 3 basic points that all organizations need to understand and deal with when developing a content strategy.

1) There is an overwhelming wave of readily available information about anything and everything. With more technology advances, our access to information has become increasingly easier and almost limitless. Search “communication” and there are 290,000,000 results or “content strategy” with 563,000,000 or “spoon” 32,600,000 results. These numbers are only going to increase. I am sure we would all agree and recognize the depth of information and how that affects our content strategy.

2) Time is limited. All of us have only 24 hours a day or 1,440 minutes a day. And, all of us are prioritizing our time as best we can to include the basics of eating, sleeping, taking care of ourselves and keeping relationships with loved ones, colleagues and friends.   No one can add to their time.

3) The marketing environment is complicated. There are many communications vehicles and marketing messages are around us all the time.

So, we are all busy, inundated with information and overwhelmed by the complicated options and information available to us.

What does that mean and what can we do?

Start by developing a deeper understanding of your audience.  This is definitely not easy but worth the time and effort.  In the past, companies have relied on demographics (age, race, gender, annual income) and geographic (where they live) to segment their audience sometimes psychographic elements were added but since psychographics is more difficult to define it has been a smaller part of the mix.  However, psychographics is really important to a more thorough and in depth knowledge of the audience.  Psychographics is also more effective at getting to the real motivators–it includes a study of how your target audience thinks, feels, acts and what they believe.

This requires that we acquire a deeper (much deeper) knowledge of our audience and that the communications message not only be delivered when, how and where our audience is but also be compelling and engaging to get the little time and attention that is currently being filled with vast amounts of information.

8 Steps to Identifying Relevant Marketing Content

people-target-fullsize-960What is Content Marketing?

Content marketing is an ongoing process that involves creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience.

The primary objective is to attract current and potential consumers to engage, take action and support your product or service by sales and positive referrals and reviews.

Content marketing is not only an art but a creative process that provides relevant communication to your customers and prospects without overtly selling and potentially driving the consumer away. Instead of talking only about your products or services, you deliver information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, consumers ultimately reward us with their business and loyalty.

To identify relevant content, I recommend using an 8 step content mapping approach that defines a process to gather appropriate, relevant information for the purposes of identifying and implementing the right content.

8 step content mapping process

Step 1.  Identify key personas.

In a previous post, I identified key identifiers for your target persona.  These identifiers include title, time in job, works with, daily tasks, responsibilities, likes as well as dislikes, frustrations, pressures, needs, activities, emotional mindset and role in buying process. For more information regarding identifiers refer to my previous blog post on building personas.

Step 2. Information/questions

What information or questions is the persona or personas, identified in step 1,  asking at each stage of the buying process?  The buying process includes 6 steps–awareness, interest, research, desire, user and finally evangelism.

Step 3.  What are the answers to their questions?

What answers can you provide for each of the questions identified?  Answer specifically and in depth those questions you anticipate your persona to be asking.

Step 4.  Review

Carefully look at your answers and identify what value added information you can provide that would be beneficial to your persona.   How are the products or services you provide able to tie into this process?

Step 5.  Map

Now take the time to mind map this information and see what content you have available or could research that would help your persona answer their questions and learn more in the process.  Take this time to identify steps to answering the questions-if the questions have multiple parts to the answer.

Step 6.  Research and Analyze

Look for places where more information is needed. Look at areas where you might be missing content.  Research and find answers to the holes in the content.

Step 7.  Create

Start creating content to fill the holes, answer the questions and add value to your customers with your product or service.

Step 8.  Evaluate

Keep track of the content you provide and evaluate analytically what benefit this information provided your company.

As with anything, this process takes time, effort and work but is well worth doing.

Building Personas– Part 1

people-network-blue-960x300What information should be included in developing a complete ideal persona?

 

Recently a client asked me to create a persona of their company’s key buyers.  He wanted to focus on the small percentage of consumers that spend the most and prove to be great advocates when talking about and working with his company.

Because this practice was new to the company, I started with a profile template that is familiar to me.  There are a number of persona templates available online and any would provide information needed.  However, some are more complex then others and can be a deterrent to getting the persona done and functional.

The first step included outlining the types of information that are helpful in the persona.  The second step was taking the template and talking to key buyers and advocates for this company.  In our exercise, we were able to fill in much of the information and only asked  customers about information not readily available or we weren’t sure about.

Information to include in a persona.

•    Title–If your major buyers work in small companies you may find that titles are a thing of the past.  So while identifying a specific title may be difficult, you can specify function which is still a valid selection.
•    Time in the job–How long have they been at their present job and how long have they been in the field?  This is a good indication of the group to target.
•    Who do they work with directly?  Who do they work with indirectly?
•    Responsibilities and daily tasks.  What are the daily job tasks and what are their key responsibilities?
•    Likes/dislikes include items relating to their job as well as personal likes/dislikes.  Review things this audience might appreciate during the sales process and things that they will definitely dislike if included in the sales process.
•    Frustrations and Concerns include both personal and job frustrations and concerns.
•    Pressures.  Again include both job and personal pressures.
•    Needs.  What needs is this person looking to fill both tangible and intangible.
•    Role in buying process and at what stage does the persona get involved.–The buying process consists of 6 stages.  Those stages are awareness, interest, research, desire, user and evangelist.  Which stage or stages is your persona involved in?
•    Key Drivers–What drives this persona to make the buying decision for your company’s products or services?  Include both tangible and intangible.

Once you have this information it helps to come up with a name and image.  Having a name and image of the persona helps all team members to think of this buyer as a real person.  I like to have the image available for meetings.  Or, as Steve Jobs did, designate an empty chair where the key persona joins in during meetings.

Remember that in the buyer persona, we are trying to learn who this person is both at a rational and emotional level.  We often make buying decisions by rationalizing our decisions but the emotional component is a strong influencer of behavior and should be studied.

Creating a name, image and persona is a bit like getting to know a friend so you can really understand your key customers.

Lifelong Learner

“Even if you’re on the right track, you’ll get run over if you just sit there.”     Will Rogers

One of the keys to success, in both your professional and personal life, is making a commitment to be a lifelong learner.

LQThumb_116587314483430413Once you’ve internalized this mindset, you’ll find that you’re willing to invest time in yourself and your development. This goal doesn’t take away from what you are doing in your organization; it makes that time more valuable by making you more valuable as you increase your skill set and knowledge level.

Start by setting goals for your professional and personal development during your personal goal setting planning. Decide how often you’ll be meeting with your mentor, make a commitment to engage in a professional association, set a goal for the number of applicable books that you’ll read each year, and know how much time or how many newsletters you can commit to each week.

Write down your goals and record what you do. Recording your progress is the best way to see if you’re doing what you’ve committed to do.

And always take opportunities to keep on learning.

Enhancing your reputation and personal brand

Starting with an obvious sstock-illustration-12961409-reach-the-solutiontatement, many companies are reducing their workforce. These reductions add to a highly competitive environment workplace environment.   This makes it more important than ever to make the best impression possible to management, employers and potential clients and customers.  A recent Harvard University study found that 85% of workplace success is due to personal skills.
Workplace etiquette is important.  Here are a few pointers to improving your workplace impression.
1.  Don’t burn bridges.

Every person in your company can affect every other person.  Jobs are interconnected.  The person who you are rude to today could be the person you work for tomorrow or someone you may need to ask for help. Treat everyone with dignity and respect.  This goes along way to gaining a good reputation.

2.  Make meeting time useful.

When you need to have a meeting, keep in mind other participants are busy too and be prepared with materials or information needed for the meeting.  Thank attendees for their contributions and send out a meeting recap that summarizes what was discussed, agreed to and action items.

3.  Communicate promptly

When you receive a phone call or email, whether internally or from a client, be sure to respond in a timely manner.  If the answer requires more time then let the sender know that you are working on the answer and that you will keep them posted as to your progress. Don’t leave either your employer or client wondering what is happening with their request or they will assume you have dropped the ball.

4.  Using email or any electronic communication

Take time to carefully craft your message.  This includes checking spelling, punctuation, grammar and capitalization. Be specific, avoid unclear questions or one-word answers.  Email has a tone of it’s own so be aware of the tone of your communication.

5.  Respect Others’ Time

When you need to interrupt someone,  be polite and get to the point quickly, to allow them to get back to his work in progress.  Avoid interrupting meetings unless it is absolutely necessary.

6.  Dress for Success

Even in a casual environment, err on the side of caution.  Your appearance can imply to clients and coworkers that the situation, company or people involved aren’t worth the effort to present yourself respectably.

7.  No surprises–Keep Your Manager Informed

Be authentic and be sincere.  Don’t overdo compliments and agreements. Treat coworkers and managers with respect. Provide your boss with information, since your manager is ultimately responsible for your performance.  Inform your manager of delays, setbacks, new developments or concerns.

8.  Be timely

Time is almost always a factor in anything business related, from a deadline for a project or a meeting set to begin, don’t be late. It implies that you have things more pressing than your coworkers or clients, and more worthy of your attention.

9.  Remember the Basics

Remember your manners. “Please,” “thank you” and “you’re welcome” are some of the most basic spoken manners.  Avoid raising your voice and offensive language. Disrespectful, yelling and offensive language should be avoided.  That type of behaviour leaves a lasting impression that you don’t want.

A very simple way to look at it is treat others like you want to be treated.

8 Steps to writing your story

iStock_000019172466SmallRecently, I started listening to the “Writing Tools” podcasts available at iTunes university.  The author, Roy Peter Clark, outlines 23  rules that provide the nuts and bolts of writing effectively so that what we want to communicate comes through clearly to our readers.

The last chapter of this book describes a metaphoric writer’s workbench.  A five step description that describes how writers work.

As we develop our company stories these steps provide a basis for starting the process.

Step 1–Get your ideas.  Take the time to explore your environment.  Open yourself up to listening, watching and being mindful of your company and your business.  Look for ideas that will get your customers attention.

Step 2–Explore those ideas.  Look at your business as a storage room of ideas. Collect related and even unrelated details. Keep your mind and ears open.

Step 3–Collect evidence.  Get out of your office chair. Leave your office and explore your business environment.

Step 4-Find your focus.  Get to the heart of the story.  As the author of “Writing Tools” states “Break the shell and extract the nut.”   This step requires research, going through all the gathered information and critically thinking about the message and how the message is supported by clear evidence.  In this step, the focus could be expressed as a summary paragraph, mission statement, theme statement, or a question that your business story will answer for your customers.

Step 5–Select the best parts.  A writer knows that they can’t or don’t want to include everything.  It is in this process that they eliminate research that doesn’t fit or clearly document the focus of this business story.  I find this step a difficult one because I would like to include all the information that my hard work has generated.  However, my readers could become overwhelmed and miss the nugget of what I want to get across if I included everything.  Be selective.  Keep what you don’t use because it may be useful in another story but for now cut what you can’t effectively use to make your main point.

Step 6–Put your key points in order. Outline the scope of your work.  Develop a plan and work from that plan. Working from a plan gives you, as the writer, the benefit of a vision that allows you to see the story in your head and understand fully your mission.  At this stage, simply outlining the beginning, middle and end of your story is sufficient.

Step 7–Write a draft.  Just write, if you can, fast and free.  Don’t scrutinize or criticize your initial draft–just write and get your thoughts out in writing.  If you have taken the time to complete the first six steps this step will be more fluid. Remember this is a draft and for your eyes only so just write and write and complete a draft.

Step 8–Revise and clarify. Now is the time for rewriting.  Alone in your office, read your work out loud.  See how it flows.  Does it make sense? Does your story document your goal?

Roy Peter Clark identifies the steps in these key words…Sniff. Explore. Collect. Focus. Select. Order. Draft. Revise.  Now have a good time developing your business story.

Thinking about company growth

Sometimes, even if your business is doing okay, there are things that can be done to enhance your companies growth.

It might be you know the problem but don’t have time or resources to work on the solution or you might need an outside resource to come in and from a fresh perspective look at what is working and what isn’t.social-brain-fullimage-960

You may realize that you want to engage more effectively and efficiently with your current and potential customers.

You may hear all the buzz about social media and are not quite sure which social tools fit with your business model or how to effectively combine the traditional approaches with the social media approaches to effectively communicate your brand, have one voice and not be confusing to the audience you are working to engage.

It could seem like you are trying to find a path through a dark forest. If you don’t have a compass, a map and beginning and end point you could just end up getting lost in the deep dark forest. And, just like climbing a steep trail or heading up a mountain to get to the top it can be time consuming and exhausting.

However, with the right information, thorough knowledge and profile of your target audience(s), a solid competitive analysis, a good strategy and knowledge of marketing and communications tools your planning will be more effective and your organization can move toward increasing revenue rather then exhausting funds.

With all the noise and activity in the marketplace, it is easy to become swayed and moved in different directions but with the appropriate goals, objective and plan you will know where you are going. And, when course corrections are necessary and they will be, it will be easier to understand what needs to change and how to make that change.

Focusing–single tasking versus multitasking

speak-bubble-960I was in a meeting recently where several members of the audience were either on their laptop, smart tablet or checking their phones.  I wasn’t the speaker but I did feel sorry for him since I am not sure how much anyone got out of his talk.  Plus, many of the meeting attendees looked like they had sensory overload.  It probably didn’t help that the speaker included slides that were so packed with charts, graphs, and information.  However, that is a subject for another post.

Why is it that so many people look overwhelmed or burned out at work?  Well, studies show that nearly half of those employed workers are suffering from burn out on their jobs.

There are usually many reasons for employee burn out and some include the number of hours worked.  Since the economy has forced employers to lay off workers and downsize their workforce, those still employed are covering the gap resulting in longer working hours.

However, that isn’t the only reason,  some experts think that the reason for the burn out is that we spend too many continuous hours juggling too many things at the same time…multitasking.  In other words, working on laptops in meetings potentially taking notes but more realistically surfing the net, answering email during conference calls, eating lunch while in a meeting or at your desk, calling while driving–the list goes on.  I am also guilty of this and am making a conscious effort to focus and get adequate downtime.

While I can argue that technology lets us do our jobs better and faster it also has no stopping or starting points and no boundaries.  We can go anywhere and access our email, text messages, Facebook, twitter.  Sometimes it feels like I just have to look to see what new information popped up on my twitter feed or incoming email message.  That type of behavior detracts greatly from my focus and the work that I need to get done.

Why is lack of downtime a problem?  Because when there is no real downtime that causes a loss of productivity.  Then because we switch back and forth from our primary tasks which are important to something else that takes our attention away, we are increasing the time it takes to finish a task by an average of 25 percent.

So if you have a primary project that you need to get done and it would normally take you 2 hours to complete with all the other tasks it would take more like 2 1/2 hours–30 additional minutes–at least.  And, this is a small project–what if it is a project that takes 40 hours.  Not being able to focus will add at least 10 hours to the completion time. And, then with no downtime or shutoff point, there is the possibility of burn out.

I know that when I focus on getting a blog post done and I don’t let interruptions or other activities get in the way, I am not only more productive my post is done more quickly.

What are  some of the ways to set boundaries and aid against your own burn out.

  • Make a schedule of what you want to accomplish for the day.  I make my list the night before. Do the most important thing in the morning-right away.  Try to not be interrupted.  So for 60-90 minutes right away in the morning focus on your most important task for the day.  Then take time to reflect.Establish a 50 minutes on and 10 minutes off.. work 50 minutes on your primary project and then take a 10 minute break.
  • Work at a standing desk.. I like this idea allot and just got a standing desk for my office.
  • Establish regular, scheduled times to think about long term objectives.  One of my favorite HBO TV and book series  is called “The No.1 Ladies’ Detective Agency.”  In one of the episodes the secretary of the owner of the agency asks her why she is not being more productive and has just been sitting and staring for an hour.  The owner replies that she was using that time to think and that thinking time is very important before moving ahead.  Truly spoken!
  • Exercise is also really important.  There are numerous studies on the benefits of exercise not the least of which is better cognitive function.
  • Take regular and real vacations..get away.
  • And, take time to enjoy the little things.  Maybe even get out that gratitude journal you got years ago and start writing in it.

Add, your own mental relaxation and downtime ideas and send them to me I would love to hear what you do to establish balance and rejuvenate your mental juices.